2025 Winner

Mr Haoran Deng


Title: Senior Associate
Company: 10 Design (Hongkong)
Design Philosophy:

I’m a well-rounded designer with rich experience across all design stages—bolstered by sharp design sensibility, strong sketching capabilities, advanced software proficiency, and understanding of construction.

My track record includes:
• Design leadership on over 100 conceptual projects across diverse typologies and countries.
• Acting as key 3D leader to win more than 10 international concept design competitions.
• Completed 5 built projects, bringing concepts into reality.

Design Philosophy: UNVEILING

My design philosophy is encapsulated by one word: unveiling. My work seeks to unveil the inherent truth and form that is supposed to exist within a site, to discover and articulate what is truly ""meant to be."" I believe great design does not impose; it reveals. It is a process of responding to the unique context of a place and acting as a gentle revelation of its innate character.

This philosophy translates into a distinct creative process, one heavily inspired by the principles of fine art—composition, subject, and background:

1. Capture the essence
2. Clarify the background context
3. Introducing the ’sparkling moment’