- Thursday, September 3rd, 2020
New lounge pays homage to client’s European heritage
Imagine the Ritz Paris, the Chateau de Versailles and the Museum of Modern Art – and you’ll start to have a feel for AXA Prime Lounge. Designed by Hong Kong-based 4N Design for French insurer AXA, the lounge is both an indulgent sanctuary for AXA’s premium clients and an homage to French and European architecture, design and art.
Completed in June and housed in China Hong Kong City in Tsim Sha Tsui, the 12,000-sq ft Prime Lounge is decadently styled with period furniture, chandeliers and oversized art. But is also morphs into a more contemporary take on European-style as you move through different zones, including the grand hall overlooking Victoria Harbour.
4N’s Danny Ng says the entrance hall was inspired by the large galleries typically found in French chateaux. Featuring a mix of natural marble, bronze-coloured stainless steel and timber pattern logo wall, the hall’s presents a massive bespoke rug showing the globe and AXA’s footprint on it.
One side of the hall leads the way to the gallery space. Selected bottles from company owned vineyards are carefully displayed on two sides portal. There are also different themed suites and meeting rooms, again marking the transition from traditional European motifs towards modern elements such as two visual interpretations of Michelangelo’s ‘David’.
The lounge is used by the AXA team for corporate events and media briefings as well as engaging with key clients, many of whom are from mainland China and need to come to Hong Kong to sign documents.
In keeping with its ambitious design theme of “Searching for the European Continental Identity”, the AXA Prime Lounge offers a fascinating insight into all things European within one of Asia’s most dynamic cities.