Design Philosophy:
Freek’s design philosophy centers on creating spaces that transcend function, becoming expressions of culture, identity, and community. For him, architecture and interior design must work in harmony, with each element contributing to a cohesive, immersive experience. This approach is rooted in a deep respect for context, particularly in Southeast Asia, where cultural sensitivity and historical richness are essential to meaningful design. Freek believes that the role of a designer extends beyond aesthetics; it’s about shaping environments that foster human connection, well-being, and a sense of belonging.
Freek’s commitment to bridging architecture and interiors reflects his understanding that true innovation lies in the seamless integration of form and function. He carefully considers spatial connections, material choices, and user experience to create environments that are both impactful and sustainable. In hospitality design, he emphasizes the importance of crafting spaces that resonate not only with guests but also with owners and operators, ensuring that each project delivers value and authenticity.
As a Branch Manager at Dewan, Freek combines his design vision with strong leadership skills, driving operational success for the Vietnam studio. He is known for his ability to balance creativity with practicality, consistently delivering high-quality results while managing complex client relationships and meeting demanding deadlines. Freek’s portfolio spans diverse sectors, including hospitality, residential, retail, and educational projects, showcasing his versatility and commitment to excellence.
His work exemplifies the future of architecture—an approach that is holistic, user-centered, and deeply rooted in cultural context. His achievements inspire a new generation of designers to create spaces that are thoughtful, innovative, and meaningful.
